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Sony PlayStation 3 – PS3 PLAY B3YOND

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Sony
PlayStation 3 – PS3
PLAY B3YOND
By Tapiwanashe Nhundu
Company
Overview
• Sony is a Japanese based company
founded May 7th 1946 by a Tokyo
Telecommunications Engineering
Corporation.
• Multi-product Corporation involved with
Audio, Video, Television, Information and
Communications, Semiconductors, and
Electronic Components
Competition
• Nintendo (Wii), and Microsoft (Xbox 360)
• Xbox 360’s early release caused Sony to
release its console before its intended
release time.
• Xbox 360 is changed the economics of
game consoles.
Competition Future
Sony PS3 is just over 50% of the installed base of next generation
consoles, while the Microsoft Xbox 360 will have 28.6%, and the
Nintendo will have 21.2%.
Problems
• PlayStation 3 had to release it’s product
earlier than planned
• Due to the early release, and technological
advances, Sony would have to endure
high capital costs.
– Blu-ray Technology
– HDTV support
– Increased life span from 5 to 10 years
Marketing
• Advertisements on advertising boards in
16 stadiums across Europe in 2006 (Debut
planned for March 2007)
• Baby doll staring at a PlayStation 3
http://www.us.playstation.com/Media/default.aspx?id=15632
Technologies Employed
• New processor dubbed �Cell’ 35 times faster
than the chip inside its prior models
• Blu-ray disc for language data
• Blu-ray disc format which would hold 50
gigabytes of information, the equivalent of six
DVDs
• The console allows gamers to access their
media from anywhere over the internet, make
video calls using a high definition camera or
download new levels of weapons for games.
Technologies
Employed….
• The controllers would be wireless, using
Bluetooth technology
• PS3 will come ready to be hooked onto
the internet, either via a build-in Ethernet
port or wi-fi.
Rage
• 81 639 PS3 systems were sold in the
24hours of its introduction in Japan
• In North America, the PS3 was released
on November 17 2006, and during its first
week of release in the United States, PS3
were sold on eBay for more than $2300
some reaching as much as $30 000.
Attracting
• Advertisements displaying the new PlayStation
features
– High definition
– Blu-Ray disc
– Hard Disk Drive (HDD)
• Technologies used
–
–
–
–
JavaScript
Graphic Interchange Format
Cascading Style Sheets
HTML
http://www.us.playstation.com/Media/default.aspx?id=15632
Engaging
•
•
•
•
Support Links
Easy to read valuable product information
Easy to read company information
Forums were built up to have its
customers air their views, and have them
involved in the building, and improvement
of PlayStation now and in the future.
Retaining
• Very little is done to retain new visitors to
the site
• Easy signup onto the website, and insight
on what members are able to get though
membership
• Games can be viewed ,and downloaded
via the website
• Members/Subscribers are greeted by their
name on the main PlayStation page
Learning
• Once again little was done to learn about
customers.
• No surveys were visible, and none popped
up.
• The marketing section of the company
would be able to get information/feedback
via the forum, although there should be
more means of getting information than
the forum alone.
Relating
• Subscribers are greeted with their name up
above.
• There are not much evident proof of relating
expect for the minute changes they may make to
the website due to e-mails, forums, or other
means of relaying queries, complaints and other
such things from customers.
• Sony will be unable to get the information, and
feedback that it highly important in order to be
an even more successful company without the
presence of more resources that allow detailed,
customer feedback..
What do you think?
• Should a long running successful company such
as Sony continue to learning more about its
customer base?
• Is such intense competition among Sony,
Nintendo, and Microsoft valuable in product
production?
• With competition as it is today, will there be one
dominant/sole console producer?
• Do long running companies such as Sony still
need to put much emphasis in preparing a value
bubble or is it irrelevant?
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