LETS BUY A BUSINESS! POSSIBILITIES OF UKRAINIAN FRANCHISE MARKET Student of 687 gr. Zhukova Elizaveta Scientific Advisor: Goncharova E.V. Advisor in foreign language: Koblenz I.L. Franchisee Franchisor Royalty Trade mark Investment Technology License Qualified staff Main spheres Retail trade Public catering Business services Health&Beauty Children Building Results Profitable and paying business Priority of national franchise New working place Ukrainian Association of Employers in the industry of franchising Leaders of franchising in Ukraine Nationality of franchises in Ukrainian market Italy 5% Russia 30% France USA Other 3% 1% 1% Ukraine 60% Born in Ukraine ?MAFIA? Restaurants ?Рыба-Хит? Fast-food ?Пыволюб? Beer ?Экспресс Маникюр? Beauty salon ?МегаМозг? Rest and entertainment ?Созвездие Туризма? Touristic agency Ломбард ?КОМОД? Financial and legal services ?Greenex? Perfumery and cosmetics ?Копиркин? Vending ?Ун?версальний Прибиральник? Cleaning ?IDBM? Commercial Problems to solve Unfoundedness of Ukrainian law Lack of information about franchise market Selling of franchise without the preliminary market test Maslow?s pyramid of franchise SelfActualization No franchises??? Esteem needs Beauty salons, cosmetics, cleaning companies Belongingness and Love needs Safety and security Physiological needs Tourism, souvenirs, jewelry, presents, children?s goods Medicine, clothing and shoe stores, recruiting companies Fast-food, restaurants, coffee houses, supermarkets References www.marketing-monthly.com www.franchising.org.ua www.franchising.com www.triarh.com www.franch.biz Thank you for attention! Дякую за увагу! Спасибо за внимание!
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